Tech Musing #2: Capsule

Link: https://www.trycapsule.com

The amount of start ups over the past few years have increased exponentially. With the creations of smartphones, there has been a large market in application development. This development has truly changed the lives of people today. Users have become so attached to their devices that they can rarely go a mere few hours without their phone. I have discussed in my TopCoder post a start up that developed an application for smartphones. What was unique about this application is that it actually did not do as well as they hoped so they actually changed their target market in order to push the application in a different direction.

Capsule is a relatively new collaborative app that allows users to create groups in order to chat, share pictures and content. The idea behind capsule was if you were trying to plan an event with a group, you can use this app to communicate as a group so all the content is streamlined through one conversations or in one application. Recently, Capsule has tailored their application to be primarily for sharing wedding photos. Their primary demographic before shifting their application to wedding photography was brides and wedding parties. Since they so much usage from these groups of people, they transformed the application in order to reach their new primary target market.

I think that this is a very unique way of planning and sharing information. I can think of numerous alternative applications to Capsule that all provide some similar features to Capsule. I think that Capsule is more user oriented because they provide this sharing in more of a collaborative way. You can create groups and share this media while providing comments, feedback or even having conversations in one application that can be customized to separate areas. This is unlike any other application as everything is kept in the same place and can often become cloudy as theres so much collaboration and conversation thrown into the same area.